Ligo PH reallocates entire 2020 ad budget to NGOs, charities amid COVID-19 crisis

  • Ligo Philippines has allocated its entire 2020 advertising budget to NGOs, charities, and independent groups amid the COVID-19 crisis
  • In a statement posted on its Facebook page, Ligo Philippines said it chose to prioritize the welfare of its “kababayans”  
  • Social media users thanked the company for showing love and care in the midst of this difficult time

Amid the ongoing COVID-19 crisis in the country, the Ligo Philippines has opted to allocate its entire advertising budget for this year to non-government organizations, charities, and independent groups at the forefront of the relief and response efforts.

Image via Ligo Sardines (Philippines) | Facebook

In a statement posted on its Facebook page, the Ligo Philippines said it chose to prioritize the welfare of its “kababayans”.

“Ligo Philippines is aware of the challenges that many of you, our kababayans, face every day as you protect yourselves from COVID-19. We have been thinking of your welfare since the beginning and like everyone, we are putting your health and safety as top priorities,” the statement noted.

“As an act of solidarity, we are reallocating our entire advertising budget this year, effective immediately. We are donating the funds to non-government organizations, charities, and independent groups who are at the forefront of the COVID-19 relief and response efforts. We will work hard to provide for you in the times that you need us most,” it added.

Social media users thanked the company for showing love and care in the midst of this difficult time.

Cases in PH

According to the latest data from the Department of Health (DOH), the number of confirmed COVID-19 cases in the country has reached 462; which includes 33 fatalities and 18 recoveries, as of posting.

DOH logo

Earlier, the DOH launched the DOH COVID-19 emergency hotlines 02-894-COVID (02-894-26843) and 1555 in partnership with the National Emergency Hotline of the Department of Interior and Local Government, and PLDT and its wireless subsidiary Smart Communications Inc.

Through the hotlines, callers can ask questions if they suspect they are infected with COVID-19, or request assistance if they have symptoms and/or known exposure to confirmed cases or patients under investigation.

The information collected from emergency calls is transmitted to the COVID-19 Emergency Operations Center and other relevant agencies for immediate facilitation and response.

Image via Ligo Sardines (Philippines) | Facebook

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