- Colgate-Palmolive has finalized the design of their first recyclable toothpaste tube
- This is part of the company’s goal to use 100% recyclable packaging by 2025
- HDPE which is used in production of plastic bottles will be used in this new recyclable tube
Among the most appreciated corporate social responsibilities initiated by brand companies, especially those that belong in the consumer industry, are the environment-related advocacies.
However, this is a challenging task to the companies especially those which have products that highly require plastic materials like toothpaste.
But Colgate-Palmolive company has now started to change the game.
Truly, this is good news to our Mother Nature!
Last June 11, the company announced on their official Twitter account for News that they have finalized the design of their first recyclable toothpaste tube.
They mentioned that this will set the standard for the industry and will make the toothpaste we rely on for a healthier smile be part of the solution to have a healthier planet.
The press release regarding this was published on Business Wire entitled “Colgate’s Recyclable Tube First to be Recognized by Association of Plastic Recyclers”.
Moreover, this breakthrough was developed for more than five years before they reached the “eureka moment”.
According to the press release, toothpaste tubes are impossible to recycle through conventional ways since these are made from sheets of plastic laminate that protect the flavor and fluoride.
But as they figured out the possible use of more than one grade of high-density poly
ethyl ene (HDPE) in the design, they tested different combinations until they came up with the final result.
Their aim is to first release it in 2020 under Tom’s of Maine brand; a subsidiary of the Company that manufactures products using natural ingredients.
And hopefully, as part of their goal to use 100% recyclable packaging, the recyclable toothpaste tubes will be fully rolled out in 2025 globally.